Track DPP performance with privacy-first analytics. QR scan events, geographic distribution, top-scanned products, retention curves — all GDPR-compliant.
DPPs aren't just regulatory obligations — they're a direct channel to your end consumers. Analytics turns scan data into actionable insights: which products generate engagement, which regions show interest, and where to focus marketing investment.
Unlike third-party analytics (Google Analytics, Adobe), DPPskop's analytics is GDPR-native: no cookies, no IP storage, no cross-site tracking. We use first-party event aggregation hosted on EU servers with quarterly privacy audits.
All data exportable as CSV, JSON, or via REST API. Native connectors for Looker Studio, Power BI, Tableau, and custom data warehouses (Snowflake, BigQuery).
Yes. No personal data, no IP addresses, no cross-site tracking. Aggregate-only metrics with first-party EU hosting.
You see anonymised event streams (timestamp, country, device type) but no identifiers that could trace back to specific users.
Default 24 months; customisable per tenant. Aggregate metrics retained indefinitely; raw events purged after retention window.
Yes — DPPskop can fire optional GA4 events when configured, but with consent management to remain GDPR-compliant.
Real-time for last 24 hours; hourly aggregation for older data; nightly batch for historic trends.
Yes — alert rules for scan volume thresholds, regional spikes, or unusual device patterns. Delivered via email, Slack, or webhook.
Yes — REST API with OAuth 2.0; rate-limited at 1000 req/hour for standard tier, unlimited for Enterprise.
Create & manage digital passports.
EU 2024/1781 details.
Technical compliance roadmap.
Sector-specific solution.
Free 13-page handbook.
5-min self-assessment.
Definition & basics.
Latest DPP & ESPR insights.
Free 30-day trial. See your DPP performance in minutes.
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